Infinity is starting a new chapter in its relatively short life, with the new Q50 sedan the first model to be launched under the automaker’s bold new naming strategy.

It’s also the first to be launched under the watchful eye of Audi veteran Johan de Nysschen, who was recently appointed head of Infiniti’s global operations, which means it should come as no surprise that Infiniti’s new naming strategy mimics that used by Audi.

That new naming strategy essentially places a letter Q as the prefix for Infiniti’s regular models and a QX for its SUVs and crossovers.

The first of these new Q-cars, the Q50, serves as the replacement for the G37 Sedan and will initially launch with two powertrains. One is the 3.7-liter V-6 from the previous G37 and the other is the hybrid system found in the M35h. More powertrains, including a potential diesel, will be launched down the track.

Thanks to a leak over the weekend we already know what the Q50 looks like, however, these are the first official shots of the car, which was revealed to the public earlier today at the 2013 Detroit Auto Show.

The styling of the car and the technology it’s packing sets the tone for future Infiniti models. The muscular look draws influences from previous Infiniti concepts such as the Essence and more recent LE, while elements such as the double-arch grille, waving character lines and crescent-cut C-pillar hint at past models in the lineup.

In the rear, the character lines smoothly merge with the shape of the LED-enhanced tail-lights. Infiniti says the windswept shape results in a coefficient of drag of just 0.26. The Q50 is also said to feature zero front and rear lift.read more:-